I want women to feel good about their bodies in these jeans – that is our goal. That’s what success looks like for us, making them feel empowered and confident knowing that we designed these with them in mind.
— Kiersten Tupper, Tenacity Co-founder and Director of Operations

Real Jeans 

Tenacity jeans are real denim jeans for women made by real people who have been exactly where you are. We understand the frustration of the dressing room or having to go up a size to account for your active build. 

Our jeans are made for women that struggle to find jeans that fit their active build. Our denim jeans are specifically designed with bigger butts and quads in mind. You won't have to go a size up to fit your thighs and calves and then worry about the waist gaping open, or shimmy into a smaller size only to feel pinched and squeezed. 

Denim jeans for real women
Tenacity Denim Jeans

Unique Design

Here are a few of the specs that we incorporated into the design to ensure we provide denim jeans for women and female athletes with a versatile and flattering pair of pants:

  • Slim fitting and flattering taper
  • Hand sewn contoured waistband to eliminate bunching
  • Both front and back pockets to your hold phone, wallet, and keys
  • Strategic placement of back pockets for the most flattering look
  • Feminine Hygiene Pocket- discreetly hide feminine products without crumpling them or tucking them under your shirt on that long walk to the bathroom
  • Real buttons and zippers- they look like real jeans because they are real jeans!


Tenacity Jeans are Grown and Sewn in the USA

Grown & Sewn in the USA

Plus, everything from the cotton to the design to the manufacturing happens right here in the USA. We're passionate about keeping jobs in America so every pair of jeans purchased helps support the local U.S. economy. 


Authentic Denim Blend

Tenacity jeans are made from our special denim blend with just the right amount of stretch for that perfect fit. They're not going to lose form throughout the day or fade. We specifically designed them to hug in all the right places to make you feel awesome about your curves, not embarrassed or ashamed of them.

Tenacity denim jeans for women