Made by active women for active women. 

Denim jeans made by women just like you. We're the Tupper sisters, co-founders of Tenacity, and we believe every woman has the right to find the perfect pair of jeans that make her feel comfortable and confident.

Read our story.

Designed with you in mind.

I’ve been an athlete my entire life and at the age of 30 have gotten to the point that I don’t even bother trying to wear jeans. I literally live in leggings. Tenacity jeans are the first pair I’ve put on and felt that they truly fit my body and won’t squeeze or bag out in the wrong spot. They actually fit!
— Erin Hamlin, Olympic Luger

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